DraftKings Inc. and Live! Hospitality & Entertainment announced today that the nation’s first DraftKings Sports & Social venue will debut with a grand opening on Thursday, December 1 at the Somerset Collection, Michigan’s upscale luxury shopping center in Troy. Designed with sports fans in mind, DraftKings Sports & Social offers customers an energetic, premium dining and entertainment experience.
“The collaboration with Live! Hospitality & Entertainment on this exciting project that will provide sports fans with a great matchday experience,” said Jeremy Elbaum, Senior Vice President, Business Development at DraftKings. “With a shared commitment to innovation and entertainment, we look forward to opening our doors to customers in the Metro Detroit area.”
“Our core mission with DraftKings Sports & Social is to raise the bar in sports and set new standards for hospitality and sports entertainment,” said Scott Steenrod, COO of Live! Hospitality & Entertainment. “Establishing this strategic relationship with DraftKings, an industry leader in sports betting, has enabled us to create an iconic entertainment and dining destination where sports entertainment and sports betting come together to create a truly premium experience. We’re excited for the public to experience the venue first-hand at the height of the NFL and college football season.”
DraftKings Sports & Social will seek to provide fans with an immersive sports entertainment atmosphere, the next best match-watching experience outside of a stadium or arena. Highlighted by a state-of-the-art 32-foot LED media wall, Game Days feature an electric environment with elements such as hosts and DJs, live fan cams, competitions and games, as well as industry-leading audio and visual displays, music and lighting effects. Eligible guests can use DraftKings customer-friendly mobile platforms to place bets on DraftKings sportsbook and casino products and play daily fantasy sports from their mobile devices in various sports including football, basketball, baseball, golf, MMA and soccer, tennis and more while watching multiple matches live.
DraftKings Sports & Social serves an upscale gastropub menu with freshly prepared food seven days a week for lunch and dinner, as well as brunch on weekends. Signature dishes on the menu include elevated versions of game day favorites like burgers, sandwiches, salads, nachos and wings; specialty drinks like Sports & Social’s signature crush cocktails; and a variety of beers ranging from national beers to local favorites. Weekly, customers can enjoy special events focused on food and beverages, including a Saturday and Sunday brunch experience featuring the venue’s famous #brunchtails tabletop drinks and menu favorites like chicken & bliss, avocado toast and savory breakfast skillets.
The 10,400 square foot space, located in the standalone building adjacent to Somerset Collection South, will include an exclusive DraftKings Lounge that can be used for private parties and events, as well as a dog-friendly outdoor patio that provides a comfortable setting for dining in outdoors, live music and socializing with family and friends. The venue offers live music and entertainment several days a week as well as a wide range of board games such as skeeball, hoops, beirut, foosball, shufflepuck and arcade games.
“This new destination will combine three things our guests love – sports, entertainment and gastronomy. Draft Kings and Live! Hospitality & Entertainment are creating a culinary, sensory experience that we believe will be the first of its kind in Michigan,” said Nathan Forbes, Managing Partner of The Forbes Company. “Like so many of our exclusive retailers, we are delighted that DraftKings Sports & Social has selected the Somerset Collection as their prime location.”
Currently designed by ICRAVE, an internationally recognized, award-winning strategy, design and development firm, DraftKings Sports & Social Venues promise to fill a niche by offering an upscale, premier sports and entertainment experience. Additional DraftKings Sports & Social locations are expected to be announced in the coming months.