Gen Z wants to see the benefits of technology before adopting it

The technology industry is no stranger to stereotypes, and one of the simplest and laziest of these is that the youngest generation of any workforce will inevitably be the fastest and easiest to adopt technology, more or less adopting technology for technology’s sake. But a new survey of Gen Z and their attitudes towards technology in their home environment also offers lessons companies can learn about their approach to business technology.

Business lessons from a domestic survey

This survey by The Property Marketing Strategists found that a full 23% of Gen Z tech users are avoiding technologies like Internet of Things (IoT) devices because they are aware of the potential privacy and hacking concerns associated with them.

That surprised researchers, considering such devices include Alexa and Google Home — which it was widely assumed Gen Z would use purely for their availability.

On the other hand, 57% of the 2,500 Gen Z technology users surveyed said they would be happy to adopt technology if there is a clear benefit and/or very few security downsides, such as: B. Energy meters to help you monitor and reduce your energy waste and costs.

The survey results suggest that it is deeply unwise for organizations to simply assume that Gen Z will embrace new technologies simply because they are new and available. They are far more sophisticated and intelligent about the technology they choose to use in their lives outside of the office. That said, to get the widest possible endorsement of your digital transformation projects from Gen Z workers, your best bet is to ensure that any new technological innovations have strong cybersecurity protocols in place to minimize security and privacy concerns. This will reduce resistance from young employees and colleagues to adopting the new technology.

On top of that, if you can articulate the business – and personal – benefits of the technology upgrade, you’ll adjust the risk-benefit profile of your technology from a simple software upgrade to a full digital transformation project, and help deliver significantly higher and higher costs to ensure faster adoption by Gen Z employees.

A Generation of Metasceptics?

Deenie Lee, co-founder of The Property Marketing Strategists, further explained how the survey results could be applied to the purchase and implementation of enterprise technology for Gen Z workers. “Gen Z is taking a very smart approach to evaluating new innovations and welcoming those that they think will bring them real benefit – such as: B. smart meters. In the meantime, rather than adapting their lives to new developments like VR and the Metaverse, they expect other innovations to fit around them.”

In fairness, the survey found that technologies like VR and the much-vaunted Metaverse have yet to convince well over half of society’s non-billionaires of their transformative impact on the way we live, regardless of generation. 45% of people said they couldn’t see how any of these “next big technologies” will impact their lives at home, let alone how they go about their daily work.

Assumption based on utility

That said, and despite resistance to IoT technologies like Alexa, Gen Z is evolving a level of comfort with effectively protected smart technology — as is perhaps understandable for a generation that more or less lived its life in the age of the internet and internet has smartphone.

Between 35% and 63% of Gen Z respondents said they would be happy with smart technology in their bedrooms (the range depends on where young people were born and raised), and between 21% and 33% were ready for extra high speed to pay internet and smart technology connectivity.

This gives organizations a strong indication of the type of technology Gen Z will most easily adopt – anything that helps them work faster, smarter, or more thoroughly with minimal risk of a security breach, and ideally very little sense of fundamental change, so that technological change does not feel like innovation for its own sake.

For example, if you change email software, make sure your Gen Z employees understand what it can do for them that their previous system—with the added bonus of familiarity—couldn’t do. If it feels too similar to what it was before, they will likely accept it but not see why the change was necessary. If this is a whole new level of learning, you’ll get the best buy-in by focusing on what the new system can do Add in terms of speed, comfort, security or efficiency to their everyday work.

Observable Benefits

On the other hand, if you upgrade to a handful of integrations to tie a number of existing programs together and increase their effectiveness through interoperability, you’re likely to be supported with relative ease by your Gen Z workforce because of how the transformation will benefit their day-to-day work, through use quickly becomes clear.

As Gen Z begins to replace older generations in the workplace, such as baby boomers and even Gen X, it pays to understand how Gen Z is approaching technology so that your business can get the most value from it, and your younger ones Employees They can drive digital transformation in a way that is intuitive to them.

After all, between 70-95% of digital transformations currently fail – not least because they do not take the human factor into account. Understanding how Gen Z thinks, particularly around the technology they see value in and the technology they don’t see value in, can only help improve those numbers over time.



Source

Leave a Reply

Your email address will not be published. Required fields are marked *