How did Chippendales choreographer Nick De Noia die? Details will be explored at the premiere of Kumail Nanjiani’s “Welcome to Chippendales” on Hulu

Nick De Noia was a critically acclaimed American choreographer, screenwriter and director, best known as the choreographer of the famous dance company Chippendales. Noia was brutally murdered on April 7, 1987. Noia’s heartbreaking murder is investigated in the all-new Hulu miniseries Welcome to Chippendales.

The long-awaited miniseries Welcome to Chippendales debuts on Hulu with episodes 1 and 2 on Tuesday, November 22, 2022. The miniseries was taken from the book Deadly Dance: The Chippendales Murders, written by Patrick MontesDeOca and K. Scot Macdonald. Robert Siegel directed the limited series.

According to Hulu’s official synopsis for Welcome to Chippendales:

“WELCOME TO CHIPPENDALES is a sprawling true-crime saga, telling the outrageous tale of Somen “Steve” Banerjee, an Indian immigrant-turned-probable founder of the world’s largest stripper empire — and nothing could stop him on the way. ”

Ever since the official trailer for Hulu’s miniseries was released, viewers have been quite curious to know all about the chilling Nick De Noia murder case. So without further ado, let’s dig deep and find out all about Noia and what happened to him as the limited series airs on Hulu.


Find out all about the horrifying Nick De Noia, as murder case Kumail Nanjiani’s Welcome to Chippendales arrives on Hulu

Who was Nick De Noia?

A still of Nick De Noia (Image via Wikipedia)
A still of Nick De Noia (Image via Wikipedia)

Originally named Nicholas John De Noia Jr., known as Nick De Noia, was a renowned American director, screenwriter and highly skilled choreographer. He is highly regarded for choreographing dance routines for the Chippendales dance company and directing the musical short film series unicorn storieswhich consists of a total of eight musicals made especially for young audiences.

Noia won two prestigious Emmy Awards for his work on Unicorn Tales. In 1975 he married Jennifer O’Neill, a Brazilian-American model, actress, activist and author.

Somen “Steve” Banerjee later hired Nick De Noia to choreograph and produce mesmerizing new dance routines for Steve’s Chippendales Dance Club. Eventually the two became partners in the club business and things were going great between Noia and Banerjee.

However, their partnership soon became complicated when their relationship began to deteriorate due to creative differences, leading to a serious professional rivalry.


What happened to Noia?

A still image of Steve Banerjee (Image via Jesse Banerjee/Twitter)
A still image of Steve Banerjee (Image via Jesse Banerjee/Twitter)

On April 7, 1987, De Noia succumbed to his injuries after being shot in cold blood at 3:40 p.m. with a large caliber pistol to the face. At the time of his inhuman murder, Noia was seated at his 15th floor desk at 264 West 40th Street in Manhattan.

The office building was located near the clothing district. Nick De Noia was murdered by a man hired by a man named Ray Colon, who was later revealed to be Steve Banerjee’s accomplice.

Somen “Steve” Banerjee orchestrated Noia’s sinister murder as he saw it as a major threat to his business and disapproved of Noia’s licensing agreement, which was operated by one company, Chippendales Universal, to use Chippendales’ name on several dances Tour Engagements.

Banerjee was later arrested and convicted of plotting the brutal murder of his former business partner, Nick De Noia. Banerjee took his own life while awaiting his sentence.


Watch the first two episodes of Welcome to Chippendalesarriving on Hulu on November 22, 2022.

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