Tips for a successful RFC screening

PLANNING THE EVENT

  • Find a Space: Demonstrations can be held anywhere that has a digital projector and speakers. The best scenario is a movie theater, but a common room, school hall, or boardroom can also work. Consider working with your local Aboriginal and Torres Strait Islander community to see if there are suitable opportunities to host an outdoor screening in the countryside – consider a twilight “under the stars” screening for example .
  • Allow about six weeks to plan the event.
  • Put together a team to support you with advertising, catering and technical logistics. Consider opportunities to partner with Aboriginal and Torres Strait Islander companies for these purposes. Supply Nation’s Indigenous Business Direct search tool can be a good starting point for investigating these opportunities.
  • Are you raising money for a charity? If this is the case, you should consider negotiating sponsorships, fee reductions or other in-kind benefits from event partners such as your venue provider.
  • Set up an online ticketing system. Here are a few suggestions: eventbrite.com.au, floktu.com, trybooking.com
  • Make sure the invitation establishes the running order of the event. The film runs 85 minutes.

ADVERTISING

  • Start publishing your event as soon as possible.
  • Set up a Facebook event page (make sure it includes the RSVP or ticketing link) and add the trailer.
  • Tweet or post on social media using hashtags from the film and use #ReconciliationFilmClub or #RecFilmClub (Facebook: , , . Twitter: @SBS @NITV @RecAustralia. Instagram: @SBS_Australia @NITV_au @ReconciliationAus)
  • Distribute marketing materials – send an email, put up posters in strategic areas.
  • Write a press release and inform your local newspaper and radio station. Follow up with a phone call.

TECHNICAL CHECKLIST

  • Get access to a good digital projector.
  • Do a sound and vision check (aka “tech check”) once you get the online link to the film.
  • Check that the aspect ratio is set correctly for the projector (the image shouldn’t look too wide or too tall).
  • Check that the colors are as they should be (the image shouldn’t look too dark or too light, or too blue, green, or red).
  • Make sure the room where you are showing the film is dark.
  • During your technique check, sit in different seats in the audience area – try the back row and the sides to see if everyone can see and hear the film.
  • If you don’t have time to play the whole movie at the tech check, play the movie at a few random places (beginning, middle, and end). Can you understand the words and hear the music? Does the sound come from all speakers?
PROPOSALS FOR COMMUNITY OR CORPORATE SCREENING EVENTS
Hosting a demonstration in your community or workplace is an opportunity to engage people in a conversation about how we can all work together to build trust and respect and embrace the peoples, cultures and heritage of Aboriginal and Torres Strait Islander people as a proud part of a shared national identity.
  • Make sure you have a competent and informed facilitator leading any post-screening discussion.
  • If your workplace has one You can also use the screening as an opportunity to raise awareness and support for your RAP.
  • You could use your screening event to raise funds for a local Aboriginal and Torres Strait Islander organization. If you’re hosting a fundraiser for an organization, be sure to let them know about your review so they can help spread the word.
  • You can always host an event that fits your calendar. However, you might consider basing your event on an important date, such as B. during which occurs from May 27 and each year, or NAIDOC week, held each July to celebrate the history, culture and achievements of Aboriginal and Torres Strait Islander people.
  • Unless you are part of an Aboriginal and Torres Strait Islander organization you should partner with an organization that will co-host your screening.
RECRUITMENT OF AN EXPERIENCED FACILITATOR

The most important characteristics of a good presenter include:

  • Active listening.
  • Ability to acknowledge and respond to the diverse experiences of people in the room.
  • Ability to encourage culturally safe and respectful listening, questioning and sharing. This includes actively recognizing and being sensitive to the personal and cultural prerogatives of Aboriginal and Torres Strait Islander people and understanding that Aboriginal and Torres Strait Islander people need not be expected or obliged to disclose details of their personal to share experiences and their cultural knowledge.
  • Ability to refocus a discussion when it deviates from the topic.
  • Ideally, they should have the opportunity to watch the film before the screening and exchange background information on the topic they will be discussing after the screening.

You can choose to invite a speaker or host a panel discussion after your demonstration:

  • The speakers should have specialist knowledge of the topics addressed in the film. Choose someone who can speak sensitively about the material in the film.
  • First, consider inviting local Aboriginal and Torres Strait Islander guides and community members.
PROPOSED SCREENING SCHEDULE
Here’s a suggested schedule with tips to help you plan for a successful screening.

SIX WEEKS OFF

  • Purchase a screening license
  • Set the time and date for your screening
  • Decide on a venue and book it
  • Make an invitation list
  • Draft marketing collateral or customize templates from the screening kit you received from us
  • Assemble an event team
  • If you plan to book a Q&A, speak to speakers and a moderator
  • Decide if you offer catering. If this is the case, consider hiring a caterer or Aboriginal and Torres Strait Islander catering service

FIVE WEEKS OFF

  • Set up an online ticketing system to collect RSVPs or purchase tickets
  • Send out invitations and let people know if the event will be catered or not
  • Set up a Facebook event page and make sure you include a ticketing link
  • Share your event on social media (Facebook, Twitter, Instagram)

FOUR WEEKS OFF

  • Visit the venue and do a technical check. Test the DVD or digital file (see technical checklist)
  • If you’re hosting a Q&A, do you need a microphone for your speakers and for audience questions?

THREE WEEKS OFF

  • Distribute and hang up flyers and posters
  • Write a press release and send it to local media
  • Keep sharing your event on social media (Facebook, Twitter, Instagram)

TWO WEEKS OFF

  • Follow local news and radio by phone – media outlets receive many press releases every day, so it’s always worth calling to inquire

ONE WEEK OFF

  • Send an email/Facebook reminder of your event a week and a day before
  • Follow local media

SCREENING DAY

THE DAY AFTER

  • Thank the audience and your event team in person and on social media
  • If you hosted your event as part of a fundraiser, send an email/Facebook message to let everyone know how much money was raised. what these funds are used for; and what the immediate results of your screening and fundraising were
Social media makes it easy to let your community know about your screening.

When creating a Facebook event, you can choose to make it private or public. A private event is only visible to the invited people. You can choose to allow guests to invite their friends. A public event is visible to anyone on or off Facebook. Follow these steps:

1. Click on “Events” on the left side of your Facebook page.

2. Click on “Create Event” and fill out the form. Don’t forget to include the trailer and URL of your ticketing website.

3. Click “Create” and you’re done. Now you can invite your Facebook friends to your demo.
SEND AN EMAIL TO YOUR NETWORKS
(NB: If you’re making a group invite, address the email to yourself for privacy reasons and be sure to BCC the email address list.) MailChimp is an app that helps you create email to create campaigns. Here’s a suggested email invitation.
Theme: Invitation to the presentation of [INSERT TITLE]
[INSERT A SHORT SYNOPSIS OF FILM]
We invite you to a special screening of the film [insert place] on [insert date]. After the presentation there will be a discussion [insert speakers name if you have one].
[INSERT ANY OTHER DETAILS ABOUT YOUR SCREENING]
We hope you will join us to see and talk about this powerful film [insert why].
Here you can register/buy tickets [insert ticketing web link to RSVP or purchase tickets or email address – be sure to let people know if any of your ticket sales are being used to fundraise for a cause]
Watch the movie trailer here (link the trailer if possible).
If you have any questions, please contact the organizers at [insert email address].
We hope to see you at the demonstration.
[insert name of individual or organisation]

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